About me

Hey, I'm Alfred —
a designer who builds.

I'm a Senior Product Designer based in Toronto with over eight years of experience designing for FinTech and consumer mobile. I combine research, systems thinking, and front-end literacy to produce work that's both considered and shippable.

Before product design, I trained as an architect — which means I think in systems, take constraints seriously, and understand that the best designs are the ones that hold up when you zoom out.

Currently open to Senior Product Designer roles in Toronto.

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Alfred Law

Experience

Senior Product Designer

TD Bank

2024 – Present

Loyalty & Rewards north star vision. Led UX for the Education Centre feature, driving engagement with TD Rewards through data-informed design and cross-functional collaboration.

Freelance Product Designer

Brotherize

2023 – 2024

Designed the iOS fitness app experience for Brotherize — a social fitness platform. End-to-end product design across onboarding, workout tracking, and community features.

Lead Growth Designer

BMO

2022 – 2023

Owned A/B testing roadmap on the Personalization team. Consistently met quarterly conversion targets through rapid experimentation and data-driven iteration.

UX/UI Designer

BGIS

2020 – 2022

Redesigned the Intrazone intranet site — fully responsive, modernised, and compliant with WCAG 2.1 accessibility standards.